The development of the Internet continues to deepen its penetration into society. As an interactive “omnimedia”, the Internet has become one of the most important platforms for individuals to express opinions and emotions. From the initial development of e-mail to Internet search engines, news, forums, and now Twitter, Facebook and instant messaging tools, social media has become a major part of the media system. The mode of Internet communication is an interactive, flat and complex open mode, which is manifested in the absence of hierarchical order and power levels, all on the same platform and equal to each other. The multi-directionality of propagation and the asymmetry of information lead to the complex characteristics of the network, with unlimited information flow. PLN can perform a large number of real-time observations, and has the ability to track public emotions and emotions before and after the shutdown event. Of course, it also has shortcomings. Recognizing information-related socioeconomic and demographic characteristics is a difficult problem. the location can be roughly identified although they are usually imprecise, and some people will spread false information. Journalists participate in social media because they generate profits by making news with potentially eye-catching content (Hirst). Some Journalists without professional ethics will create some false information to drive the trend of public opinion.
At the same time, the diversified pattern of social media public opinion space has been formed. Different groups and corresponding media forms provided to these groups are scattered in PLN, and different groups have also formed their own unique values. The use of PLN by government officials, educators, lawyers and other professionals and in a position of trust will make individuals more rigorous, and the transparency of information will increase the degree of democracy. If you want to hire a lawyer, you can search for the professional score and evaluation of this lawyer on many professional websites. In the interview with Jesse this week, Jodi Vance, a Canadian show host, said that building reputation is difficult, but it is also easy to destroy reputation, which is ironic.(Miller 21:36) PLN’s management may add color to the professional staff’s workplace, but perhaps their reputation will be severely damaged because of PLN.
Public figures are a group that attracts people’s attention in society. Their actions, words and deeds have greater influence in society than ordinary people, and they often become role models for people to follow, and play a role in guiding the direction of public opinion. Some politicians also devote a lot of time and energy to the use of PLN. The Twitter of the former president of the United States has previously become an important source of information for various media to obtain American news.Compared with statements on some formal occasions, social media is more personal and the weight and formality are weaker. Therefore, the speeches of politicians on their PLN can be used as a test to understand Public opinion and grasp of the public’s support and understanding of a certain policy. For me personally, I used to work as a sales consultant in a luxury buyer store. Although the employer did not require us to register a new social media for work, the store has a public social media to post some new clothing items Information for customers to purchase online. I found that in addition to the benefits of daily traffic in the store, online purchases account for half of the total daily turnover.
References
Vance, Jody & Miller, J. “EDCI 338 – 2021 – 03 – 21 JODY VANCE.” 03 Mar. 2021. doi: https://.youtube.com/watchv=dgZOJgJKdyl&feature=youtu.be
Hirst, M. (2018). Social Journalism and the Gig Economy. Navigating Social Journalism: A Handbook for Media Literacy and Citizen Journalism. Ch. 6.(pp. 142-143). New York, NY: Routledge.
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